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Global toy sales rise
7/31/2009

Worldwide toy sales rose 2.3 per cent according figures from NPD.

According to NPD’s Global Toy Trends and Forecasts 2009 report, featured on Playthings global toy sales rose by $2.4 billion in 2008 when factoring out changes in currency rates. Based on current exchange rates, global sales were down 0.8 percent in 2008, to $78.09 billion.
Sixty-five percent of that global toy business came from 10 countries, NPD said, with North America representing 30 percent of worldwide toy sales, followed by Europe at 29 percent, and Asia at 27 percent.
Unsurprisingly, the US is the world’s top toy market, contributing $21.7 billion in sales, followed by Japan and China, respectively.

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